How can I make my site unique?

Nobody likes a copycat – even Google. The big search engines are in the business of delivering useful results to their customers. If your searches always return garbage, you’ll go somewhere else to search. So Bing, Yahoo, Google and others try their best to deliver relevant results. If you create a site that is an exact copy of another site, you’ll just be ignored.

So how can you make your niche blog unique?

Unique content that actually helps the reader.

The way you process information, speak, and write is different than every other person. Give ten people a written paragraph, and tell them to read it and rewrite it in their own words, and suddenly you’ll have ten unique versions of the original paragraph.

If you have a site that is based on a niche, let’s say, Solar Energy – the content on your site should really relate to solar energy. Stick to the niche.

Next, look at the existing articles, or find relevant material, and read it. Then either make edits, or rewrite it in your own words. No one else will use exactly the same words as you, in exactly the same way. So – poof! – you now have unique content! It doesn’t take much to improve on most of the free content available. Just use good grammar, and spell correctly and you’ll be miles ahead of your competition.

The way a website is built is also important. For example, Google favors websites that load quickly. That means the code (the weird looking files that make your site work) needs to be “clean” – written in a way that makes the site load smoothly and quickly.

The PLR websites sold here are all WordPress blogs. WordPress is the software that makes the site work. WordPress also has a reputation for having very well written code, that the search engines love. So you’re already ahead of the game!

Make your site easy to read.

The font and colors of your site can affect the readability of your content. It’s generally agreed by web designers that light text on a very dark background is difficult to read. So visitors do not hang around.

Simple text, on a clean background, makes it easy for readers to get the information they came for. It helps them stick around, and hopefully click on your links or ads.

Once again, the blogs sold here have that covered!

Keep the clutter away.

Have you ever seen a car painted with primer, with banged up trim, barely running – with custom rims that cost hundreds of dollars? Those cars also seem to have more than their share of stickers in the windows advertising high-performance parts.

Maybe it would be good to get the car running and looking good before spending so much attention on the cosmetic details.

Some website owners spend most of their time designing around advertisements. Eventually, their sites look like NASCAR racers. It becomes difficult to even find the content, let alone get any benefit from it.

Look at the top sites in any niche, and you’ll usually find a clean, uncluttered, easy to read site. Their focus is not on ads. And when they do use advertisements, they don’t get in the way of reading.

Advertising will not grow your traffic, valuable content will. Focus on getting traffic by providing good information, then you can spend more time on monetizing your site.